Rakuten, Inc., a global leader in internet services that empowers individuals, communities, businesses and society. The Rakuten brand is recognized worldwide for its leadership and innovation in e-commerce, financial technology, banking, telecommunications and biotechnology. In the Americas, our portfolio includes market leaders in e-commerce, marketing, advertising, business intelligence, communications and entertainment. Our goal is to become the world’s most rewarding membership program. We believe that focusing on innovation and ethics creates value for consumers and businesses by aligning them together in a shared community. In Japanese, Rakuten means “optimism.” It means we believe in the future. It’s an understanding that, with the right mindset, we can make the future better by what we do today. So, we challenge ourselves to evolve, innovate and experiment, to create a better, happier future for everyone.
